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DEMINIMALIST

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Creative thinkersChange makers

/ The studio

Every project starts raw and gets shaped by the people in the room. We built the studio around that — curious, hands-on, and stubborn about craft — because the culture behind the work is what makes the work worth looking at twice.

In the field

Seven disciplines, one crew — a look at what actually gets made when each of them is running.

we make,we make,we make,we make,we make,we make,
art directionphotographyfilmproductportraitsocialevents

01

Photography

Every frame is built, not found. Editorial, commercial and product work shot with the same eye for light, composition and restraint.

EditorialCommercialLifestyleProductsCampaignsPortraits
Editorial fashion portrait lit with a single studio source

Editorial

Luxury fragrance product shot with dramatic side lighting

Commercial

Studio portrait in a silver leather jacket

Lifestyle

Editorial fashion portrait lit with a single studio source

Products

Luxury fragrance product shot with dramatic side lighting

Campaigns

Studio portrait in a silver leather jacket

Portraits

Editorial fashion portrait lit with a single studio source

Editorial

Luxury fragrance product shot with dramatic side lighting

Commercial

Studio portrait in a silver leather jacket

Lifestyle

Editorial fashion portrait lit with a single studio source

Products

Luxury fragrance product shot with dramatic side lighting

Campaigns

Studio portrait in a silver leather jacket

Portraits

Studio portrait in a silver leather jacket

Editorial

Luxury fragrance product shot with dramatic side lighting

Commercial

Editorial fashion portrait lit with a single studio source

Lifestyle

Studio portrait in a silver leather jacket

Products

Luxury fragrance product shot with dramatic side lighting

Campaigns

Editorial fashion portrait lit with a single studio source

Portraits

Studio portrait in a silver leather jacket

Editorial

Luxury fragrance product shot with dramatic side lighting

Commercial

Editorial fashion portrait lit with a single studio source

Lifestyle

Studio portrait in a silver leather jacket

Products

Luxury fragrance product shot with dramatic side lighting

Campaigns

Editorial fashion portrait lit with a single studio source

Portraits

02

Videography

Commercial films, product films and brand stories shot to move. We direct for pace and feeling first.

Commercial FilmsCampaignsProduct FilmsEvent FilmsShort FormBrand Stories

Commercial Films

Campaigns

Product Films

Event Films

Short Form

Brand Stories

Commercial Films

Campaigns

Product Films

Event Films

Short Form

Brand Stories

Commercial Films

Campaigns

Product Films

Event Films

Short Form

Brand Stories

Commercial Films

Campaigns

Product Films

Event Films

Short Form

Brand Stories

03

Weddings

Wedding photography and film held to the same production standard as a campaign. We cover the day as it actually happens.

PhotographyWedding FilmsPre-WeddingEventsPortraitsStorytelling
Bride lit by a single window source in a darkened room

Photography

Couple under a lamp, black and white

Wedding Films

Couple silhouetted beside candlelight

Pre-Wedding

Bride lit by a single window source in a darkened room

Events

Couple under a lamp, black and white

Portraits

Couple silhouetted beside candlelight

Storytelling

Bride lit by a single window source in a darkened room

Photography

Couple under a lamp, black and white

Wedding Films

Couple silhouetted beside candlelight

Pre-Wedding

Bride lit by a single window source in a darkened room

Events

Couple under a lamp, black and white

Portraits

Couple silhouetted beside candlelight

Storytelling

Couple silhouetted beside candlelight

Photography

Couple under a lamp, black and white

Wedding Films

Bride lit by a single window source in a darkened room

Pre-Wedding

Couple silhouetted beside candlelight

Events

Couple under a lamp, black and white

Portraits

Bride lit by a single window source in a darkened room

Storytelling

Couple silhouetted beside candlelight

Photography

Couple under a lamp, black and white

Wedding Films

Bride lit by a single window source in a darkened room

Pre-Wedding

Couple silhouetted beside candlelight

Events

Couple under a lamp, black and white

Portraits

Bride lit by a single window source in a darkened room

Storytelling

04

Branding

Strategy, identity and art direction built to survive contact with the real world — packaging, campaigns, collateral, every application in between.

StrategyIdentityArt DirectionBrand SystemsCampaign DirectionBrand Content
Blank identity cards on concrete tiles against black

Strategy

Print collateral laid out on a dark surface

Identity

Cut paper shapes exploring a brand system

Art Direction

Blank identity cards on concrete tiles against black

Brand Systems

Print collateral laid out on a dark surface

Campaign Direction

Cut paper shapes exploring a brand system

Brand Content

Blank identity cards on concrete tiles against black

Strategy

Print collateral laid out on a dark surface

Identity

Cut paper shapes exploring a brand system

Art Direction

Blank identity cards on concrete tiles against black

Brand Systems

Print collateral laid out on a dark surface

Campaign Direction

Cut paper shapes exploring a brand system

Brand Content

Cut paper shapes exploring a brand system

Strategy

Print collateral laid out on a dark surface

Identity

Blank identity cards on concrete tiles against black

Art Direction

Cut paper shapes exploring a brand system

Brand Systems

Print collateral laid out on a dark surface

Campaign Direction

Blank identity cards on concrete tiles against black

Brand Content

Cut paper shapes exploring a brand system

Strategy

Print collateral laid out on a dark surface

Identity

Blank identity cards on concrete tiles against black

Art Direction

Cut paper shapes exploring a brand system

Brand Systems

Print collateral laid out on a dark surface

Campaign Direction

Blank identity cards on concrete tiles against black

Brand Content

05

Content Creation

Campaign content built for volume without losing craft — reels, stills and short-form produced as one connected system.

CampaignsReelsPhotographyVideoShort FormDigital ContentCreative Direction
Creator filming a product on a lit set

Campaigns

Behind the scenes of a content shoot

Reels

Camera operator capturing campaign content

Photography

Production crew reviewing a take

Video

Lighting setup on a content production

Short Form

Creator filming a product on a lit set

Digital Content

Behind the scenes of a content shoot

Creative Direction

Camera operator capturing campaign content

Campaigns

Production crew reviewing a take

Reels

Lighting setup on a content production

Photography

Creator filming a product on a lit set

Video

Behind the scenes of a content shoot

Short Form

Camera operator capturing campaign content

Digital Content

Production crew reviewing a take

Creative Direction

Lighting setup on a content production

Campaigns

Creator filming a product on a lit set

Reels

Behind the scenes of a content shoot

Photography

Camera operator capturing campaign content

Video

Production crew reviewing a take

Short Form

Lighting setup on a content production

Digital Content

Lighting setup on a content production

Campaigns

Production crew reviewing a take

Reels

Camera operator capturing campaign content

Photography

Behind the scenes of a content shoot

Video

Creator filming a product on a lit set

Short Form

Lighting setup on a content production

Digital Content

Production crew reviewing a take

Creative Direction

Camera operator capturing campaign content

Campaigns

Behind the scenes of a content shoot

Reels

Creator filming a product on a lit set

Photography

Lighting setup on a content production

Video

Production crew reviewing a take

Short Form

Camera operator capturing campaign content

Digital Content

Behind the scenes of a content shoot

Creative Direction

Creator filming a product on a lit set

Campaigns

Lighting setup on a content production

Reels

Production crew reviewing a take

Photography

Camera operator capturing campaign content

Video

Behind the scenes of a content shoot

Short Form

Creator filming a product on a lit set

Digital Content

06

Social Media

Social strategy, planning and production built for the feed you actually have — not the one on a slide deck.

Social StrategyReelsContent PlanningCreative ProductionShort FormCampaign ContentSocial Management
Vertical street style portrait

Social Strategy

Vertical portrait in a leather jacket

Reels

Vertical portrait with a hat on the street

Content Planning

Vertical street portrait in a green coat

Creative Production

Vertical street style portrait

Short Form

Vertical portrait in a leather jacket

Campaign Content

Vertical portrait with a hat on the street

Social Management

Vertical street portrait in a green coat

Social Strategy

Vertical street style portrait

Reels

Vertical portrait in a leather jacket

Content Planning

Vertical portrait with a hat on the street

Creative Production

Vertical street portrait in a green coat

Short Form

Vertical street style portrait

Campaign Content

Vertical portrait in a leather jacket

Social Management

Vertical portrait with a hat on the street

Social Strategy

Vertical street portrait in a green coat

Reels

Vertical street portrait in a green coat

Social Strategy

Vertical portrait with a hat on the street

Reels

Vertical portrait in a leather jacket

Content Planning

Vertical street style portrait

Creative Production

Vertical street portrait in a green coat

Short Form

Vertical portrait with a hat on the street

Campaign Content

Vertical portrait in a leather jacket

Social Management

Vertical street style portrait

Social Strategy

Vertical street portrait in a green coat

Reels

Vertical portrait with a hat on the street

Content Planning

Vertical portrait in a leather jacket

Creative Production

Vertical street style portrait

Short Form

Vertical street portrait in a green coat

Campaign Content

Vertical portrait with a hat on the street

Social Management

Vertical portrait in a leather jacket

Social Strategy

Vertical street style portrait

Reels

07

Corporate Events

Conferences, launches and activations covered in photo and film, with same-day highlights when the moment can't wait for a full edit.

PhotographyVideographyHighlight FilmsEvent ReelsSame-Day ContentBrand Coverage
Speaker on stage before a lit auditorium

Photography

Audience silhouettes at a live event

Videography

Event production crew operating cameras

Highlight Films

Speaker on stage before a lit auditorium

Event Reels

Audience silhouettes at a live event

Same-Day Content

Event production crew operating cameras

Brand Coverage

Speaker on stage before a lit auditorium

Photography

Audience silhouettes at a live event

Videography

Event production crew operating cameras

Highlight Films

Speaker on stage before a lit auditorium

Event Reels

Audience silhouettes at a live event

Same-Day Content

Event production crew operating cameras

Brand Coverage

Event production crew operating cameras

Photography

Audience silhouettes at a live event

Videography

Speaker on stage before a lit auditorium

Highlight Films

Event production crew operating cameras

Event Reels

Audience silhouettes at a live event

Same-Day Content

Speaker on stage before a lit auditorium

Brand Coverage

Event production crew operating cameras

Photography

Audience silhouettes at a live event

Videography

Speaker on stage before a lit auditorium

Highlight Films

Event production crew operating cameras

Event Reels

Audience silhouettes at a live event

Same-Day Content

Speaker on stage before a lit auditorium

Brand Coverage

/ How we think

Together we are achieving things worth being proud of — this is the thinking behind how we get there.

01

Craft over trend

We'd rather shoot it right than shoot it fast. Every frame earns its place before it ships.

02

One team, every discipline

Photography, film, brand and strategy sit in the same room, so nothing gets lost in a handoff between vendors.

03

In it for the long run

The best work comes from clients we've shot with for years, not the first brief we ever got from them.

04

Curiosity first

The brief is the starting point, not the ceiling. We ask what else this could be before we ask how fast it ships.